Or it just breaks or oxidizes away, possibly inside the insulation where you can't see it, or the exhaust manifold stud it's connected to can get rusty over the years making for dodgy continuity. Mine seemed possibly fragile (it's an oddly stiff wire), so as a precaution I supplemented it with a braided ground strap in parallel, connected to the rearmost intake manifold stud instead of the exhaust which looked pretty rusted solid.
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